This email plugin wants you to stop saying sorry all the time

This email plugin wants you to stop saying sorry all the timeThis email plugin wants you to stop saying sorry all the timeJust how sorry are you in yur emails? To get what we want, we may pad our emailed requests with softening qualifiers like So sorry and Just, even when we are not sorry at all. One Gmail plugin wants us to cut this behavior out and stop apologizing for everything we do at work.Created by Tami Reiss, Steve Brudz, Manish Kakwani, and Eric Tillberg of software consultancy group Def Method, the Just Not Sorry plugin seeks to stop qualifying our message and diminishing our voice by pointing out our use of sorry in emails, so that we edit ourselves from using them.Qualifiers like just can weaken your pointOnce you download the Chrome extension, the plugin underlines anytime you write a problematic qualifier like just, sorry, I think, or Im no expert in red, the same way a word would get underlined as an error if you misspelled it in spellcheck.If you hover over the offen ding qualifier, a popup will appear with warnings like Using sorry frequently undermines your gravitas and makes you appear unfit for leadership or Just demeans what you have to say.Using qualifiers can make you appear weak, Reiss argues.When someone uses one of these qualifiers, it minimizes otzu sichs confidence in their ideas, she wrote in a Medium deutsche post ag. Qualifiers hint to the reader that you dont have faith in what youre saying. The last thing you need is to seem unsure of yourself.Just Not Sorry is aimed at women in particular. In her Medium post, Reiss frames the plugin as a service to embolden entrepreneurial women. One study found that women have a lower threshold than men for what kind of offense requires an apology, which may explain why women are perceived to be frequent apologizers.If you prone to peppering your speech with compulsive sorries, then a tool like Just Not Sorry can make you more aware of how you speak. But not everyone is convinced about the pl ugins service as a social good. In response to Just Not Sorry, linguistDebbie Cameron wants us to understand that language is contextual, and not every just should be seen as demeaning.Words like just have a range of functions you cant just sic assert that they are demeaning in every context. (As I also pointed out, Nike didnt choose Just Do It as a slogan because they thought it sounded pleasingly weak and powerless), she wrote in a blog postcritiquing the plugin. Even when just is being used as a hedge (i.e., to make a pointless forceful or more tentative), the commonest reason for that is simply to be polite and politeness is more strategic than demeaning.There is not just one way to word a work email, in other words. In defense of qualifiers like sorry and like, writer Ann Friedman noted that language is often about building relationships, adding that to assume that our verbal tics are always negative is to assume that the goal of all speech is the same.Which of course is patent ly ridiculous.